Tuesday 30th June • 2:30PM AEST • Live on Zoom
FMCG Marketing
Needs a
Shake Up
A webinar for Australia's senior FMCG marketing leaders. 45 minutes of talk. 15 minutes of unfiltered Q&A.
Join Marcus Willis, Founder of Kill Boring Dead, for a live online webinar unpacking the trends, creative strategies and consumer shifts helping FMCG brands earn attention in a crowded category.
Built for FMCG marketers, brand managers, innovation teams and growth leaders looking to stay ahead.
Rooms we've stood
in front of.
The shelf is no longer where products are discovered.
- Consumers discover products on TikTok, Instagram, Snapchat.
- They validate them on social.
- They hear about them from creators.
- They see them in culture.
- Then they buy them in-store.
- The path to purchase has fundamentally changed.
- But many FMCG brands are still investing like it's 2015.
In this live session, Marcus Willis, Founder of Kill Boring Dead, will unpack what's changed, what's working, and where the smartest FMCG brands are focusing next.
The biggest shifts happening in FMCG right now
- 01
The biggest shifts happening in FMCG right now
What Marcus is seeing across consumer behaviour, retail, content and attention.
- 02
How challenger brands are beating category leaders
The strategies helping smaller brands steal market share without matching media budgets.
- 03
What today's consumers actually respond to
From authenticity to entertainment, Marcus will unpack the creative approaches driving results. How social, creators and culture influence purchasing decisions long before consumers enter a store.
- 04
The FMCG trends worth paying attention to
And the ones you can safely ignore.
Meet Your Host
Marcus Willis
Founder, Kill Boring Dead
Marcus has spent years helping challenger brands cut through crowded categories, earn attention, and build communities that drive growth.
Working across FMCG, retail, lifestyle and emerging brands, he's seen firsthand how rapidly consumer behaviour is changing, and what separates the brands getting ignored from the brands getting talked about.
This session is a chance to hear the trends, observations and opportunities he's seeing from the front line.
You'll leave with:
- Emerging FMCG trends shaping the next 12 months
- Practical ideas you can apply immediately
- Fresh thinking around brand building and attention
- Ways to navigate a more conservative board who 'don't understand TikTok'
- Real-world examples from brands winning (and maybe even losing), both online and in-store
- A clearer understanding of where consumer behaviour is heading
- Direct access to ask Marcus your questions during the live Q&A
FMCG moves fast.
The brands that pay attention are the ones that win.
Join Marcus Willis, Founder of Kill Boring Dead, for a live one-hour webinar exploring the trends, behaviours and creative strategies shaping what consumers buy next.
Tuesday 30th June
2:30pm – 3:30pm AEST
Live on Zoom
Register for free.